THE BENEFITS OF AN ADJUSTABLE REGIME

According to Italian law, licensing agreements may be revised to meet any of the parties’ special requirements and consequently trademarks […]

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CREATING COEXISTENCE IN ITALY

In Italy, there is still much debate as to the nature, scope and validity of coexistence agreements This article first […]

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A STRONG STANCE ON PROTECTION

The Italian legal system grants strong protection to publicity and image rights, and exceptions to such rights must be strictly […]

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ONE WAY OR ANOTHER

Multiple avenues are available to rights holders to protect their brands online This article first appeared in World Trademark Review […]

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OHIM HELD TO HAVE ERRED IN FINDING THAT CLASS 5 GOODS HAD SAME PURPOSE

This article first appeared on WTR Daily, part of World Trademark Review, in (November/2014) In Novartis AG v Office for Harmonisation in the Internal Market (OHIM) (Case T-444/12, October 16 2014), the General Court (Fifth Chamber) has ruled on the likelihood of confusion between two marks by  considering active […]

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ASSESSING SCOPES OF PROTECTION

Opposition proceedings in Italy are limited in order to exclude protection of extremely well-known trademarks beyond the concept of likelihood […]

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ONE SWALLOW DOESN’T MAKE A SUMMER

A UIBM Opposition Division decision advocates greater caution in protecting direct consumers of pharmaceutical products. However, future rulings may well […]

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THE ITALIAN PERSPECTIVE ON FLUIDITY

Creating new images and periodically modifying marks is arguably the best way to focus consumer attention This article first appeared […]

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