Opposition proceedings in Italy are limited in order to exclude protection of extremely well-known trademarks beyond the concept of likelihood […]

This article first appeared on WTR Daily, part of World Trademark Review, in (April/2014). For further information, please go to […]

Considering the differences in the various phases of assessing comparative advertising can provide advertisers with a useful tool to ensure […]

This Article  appeared on ABA – American Bar Association, in April 2014. For Further information please go to http://www.americanbar.org/aba.html In […]

A UIBM Opposition Division decision advocates greater caution in protecting direct consumers of pharmaceutical products. However, future rulings may well […]

Published article in WTR Daily (12 December 2013) With decision n. 26498/2013, issued on November 27, 2013, the Italian Supreme […]

Creating new images and periodically modifying marks is arguably the best way to focus consumer attention This article first appeared […]

Analysis of recent cases illustrate the effectiveness of the Italian system in the protection of designs, both registered and unregistered […]

Donatella Prandin and Simone Verducci Galletti of Bugnion look back on two years of a new opposition system, and identify […]

Non-traditional marks are afforded protection in Italy, but there are challenges to registration This article first appeared in World Trademark […]

Published article in WTR Daily (25 October 2013) In Budweiser Budvar v Anheuser-Busch LLC, the Supreme Court has put an […]

This article first appeared in World Trademark Review magazine issue 43, published by The IP Media Group. To view the […]

A QUICK VIEW ON THE TRENDS Two years ago, in May 2011, the Italian Patent and Trademark Office (IPTO) launched […]

In Phonebook of the World v Office for Harmonisation in the Internal Market (OHIM) (Case T-589/1 1, November 20 2012), […]

The system of IP protection in Italy is rigorous and effective – but rights holders need to adopt the correct […]

This article first appeared on WTR Daily, part of World Trademark Review, in March 2013. For further information, please go […]

The Italian Patent and Trademark Office is making great strides in its aim to make its offerings more efficient This […]

This article first appeared on WTR Daily, part of World Trademark Review, in May 2013. For further information, please go […]

Trademark, patent and legal specialists at Bugnion run through the process for taking infringement action in Italy Published on THE PATENT LAWYER MAGAZINE […]

Image rights in Italy have been afforded different levels of protection in different industries Published article on WTR (October/November 2012) […]

Not all Italian courts take the same approach towards the lookalike phenomenon or trade dress in general Published article on […]

Article first appeared on WTR Daily, part of World Trademark Review, in September 2012. For further information, please go to […]

Published article in WTR Daily (26 July 2012)  In Guccio Gucci SpA v Office for Harmonisation in the Internal Market (OHIM) (Case […]

A Partial Look at the Relationship between National Trademarks and Community Trademarks in the European Union Published article on LANDSLIDE […]

In creating a domain name strategy, brand owners need to ensure they are taking a national and international perspective Published […]

The tools being implemented by Italian Customs are having a significant impact, both in fighting piracy and in Published article […]

Published article on WTR (n.35 February-March 2012) The special protection of reputed trademarks (also refered to as well-known marks, but […]

While a true comparison of product performance is the cornerstone of legal protection, it is only the starting point in […]

While court rulings on pharmaceutical marks have been scarce over the past few years, case law does confirm such marks […]

Published article on WTR (n.32 August – September 2011) Introduction According to the law on traditional trademarks, words, logos and […]